With this ad we want to change the way people consume beer, because they have lost control of how they drink it. Junk food and a sedentary lifestyle can end with your life very quickly , that's why we are promoting a healthier life with a moderate consume of this products such as beer. To archieve this we use a simple image with a fat man on it. This is a small representation of normal people who drink beer on a daily basis, so we hope that they see themself on the ad and think about their eating habits.
In addition to the picture, we added a sentence that says basically if you continue drinking beer (and everything that comes with it) you will make your life shorter. But with a healthy life, you can fix that big problem and enjoy a few more years of living.
Jeraldina Neira and Nicole Zúñiga.
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